Increase your seller rating and reduce negative feedback to up your Buy Box game.Īmazon’s Service Level Agreement (SLA) requires sellers to respond to customer queries within 24 hours. A feedback score above 90 percent is essential for obtaining Amazon Buy Box share. Amazon also takes into account how many reviews you receive relative to your selling history. This is the culmination of all customer feedback (positive, neutral and negative) you received over the last 30, 90 and 365 days, with the most recent comments having the biggest impact on your score. Moreover, a consistently high ODR may result in the removal of your selling privileges. If your ODR is 1 percent or higher, your chances of winning the Buy Box are slim. If your actual shipping time is longer than advertised, it will impact your performance metrics.Īmazon takes into account negative feedback, chargebacks and A-Z claims over both short-term (1-2 months ago) and long-term periods (1-4 months ago) and scores a seller accordingly. That being said, don’t make promises you can’t keep. How fast depends on what the product is, but if you’re competing against two-day shipping, you need to pick up the pace. The faster items are shipped, the better your chances of winning the Amazon Buy Box. If you sell products with a lot of competition, investing in Amazon repricing software is one of the smartest steps you can take to increase your Buy Box share. It’s important to research the competition before-and during-your listing and price your goods accordingly. There are two prices on Amazon: the amount you list an item for and the landed price, which is the total cost of an order including shipping and tax. If you and your competitors are FBA, you will need to consider your other strengths. If you are competing on a product that is FBA, you can price higher than competitors who are FBM on that product. Three options: Fulfillment by Amazon (FBA), which allows marketplace sellers to store and ship goods from Amazon warehouses Fulfillment by Merchant (FBM) and Seller-Fulfilled Prime (SFP), which allows vendors to ship orders from their own centres while gaining access to highly lucrative Prime customers.įBA sellers are favored by Amazon and are more likely to be awarded the Buy Box than a FBM seller. Here are the variables that have the highest impact on improving your chances. Selling at the lowest price does not guarantee you will win the Buy Box-Amazon’s algorithm is a balance of competitive rates, strong metrics and a great customer experience. ![]() Customer Response Time: 90% of responses within 24 hours How to improve Buy Box share Below you will find the minimum scores required for Buy Box eligibility: How to become Buy Box eligibleįirst things first, you need to operate a Professional seller account. While the company doesn’t disclose specific targets, it is known that its algorithm is programmed to choose the sellers-one, or several in rotation-they believe will offer the best shopping experience, based on factors such as pricing, availability, fulfillment and customer service. How does Amazon determine who wins the Buy Box? In fact, only 18 percent of purchases are made when buyers make the effort to scroll through other sellers and weigh up their options based on price, seller feedback rating and delivery. Most Amazon shoppers won’t even see your products unless they appear in the Buy Box. Put simply, it’s the holy grail for sellers, because it guarantees high visibility and higher sales numbers. It’s the yellow “Add to Cart” button (or “Add to Basket” in the UK). Here’s what you need to know to increase your Buy Box share and improve your sales. ![]() Not to mention, more than half of the items sold on Amazon worldwide are from small businesses and entrepreneurs. The Seattle-based behemoth achieved a 27 percent increase in revenue in 2016. Amazon’s steady march toward global domination shows no sign of slowing.
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